I spend a lot of time on Facebook, all of course in the name of research and education. A story in The Standard Newspaper was posted in a link by a pet journalist that I follow. It was a report quoting the Lost Dogs Home in Victoria talking about lost dogs on New Years Eve. Nothing strange about this, all rescue services hate New Years Eve as many dogs get out and have to be housed temporarily. What caught my eye however was the following comment;
General Manager Sue Conroy said the North Melbourne Home had received just under 50 dogs since New Year’s Eve, with one dog arriving dead after being hit by a car. The Cranbourne Shelter had 36.
“It’s about a third of what we’d normally get by this time,” said Ms Conroy. “We are thrilled.
I commented on the status and was got a reply from Brian Pickering, from Boomerang ID -(pet ID tags that ensure no dog stays lost) who also confirmed that they had seen a significantly reduced number of calls this year as well.
Wow that is great I thought and then I started to think why would that be the case.
I work extensively with pet shops, groomers, trainers and boarding establishments and as part of this work I follow their business Facebook pages. I had noted without really thinking about it the number of pet care professionals who in the week leading up to New Years Eve had posted great hints on how to keep a pet safe on New Years Eve. I skim read most of them as they did not contain any new information for me. But there were many of them, here in Australia and overseas. Then out comes the article and I think it is no surprise the Lost Dogs Home has reported fewer lost pets this year. Love or hate Facebook it is a valuable tool when it comes to keeping your clients and customers informed in a timely manner.
To all those pet care professionals using Facebook to educate and inform their clients and customers – Keep up the good work.
To those who aren’t ask me how I can help you get onto Facebook with minimal pain.
Meanwhile I have some status updates to check and make.
Kareema R
Pet Care Magic
Kareema is the owners of Pet Care Magic where devil dogs, horrible horses and crazy cats are turned into perfect pets using Relationship Animal Training and over 50 years of experience training a wide variety of animals.
Pet Care Magic provides owners and pet professionals assistance with with common pet behavior training, feeding and grooming issues such as barking, escaping, scratching, aggression and fleas. Kareema consults and writes widely on a range of pet care issues for owners and also assists pet care professionals in setting up and growing their businesses by the provision of customer handling advice, sales and marketing strategies and up to date product information that allows for the differentiation of their pet care business from their competitohers.
Pet Care Magic is an Australian business but operates worldwide via the provision of virtual services.
